Elle Potential

Meet the Founders of The Skin Bitches, Katy Stoka and Doris Richards.

On today's episode, Doris and Katy deep dive into how and why they started their skincare line, their journey of entrepreneurship, and open up about the realities of owning a business.

Katy Stoka is a mom, wife, inventor, and businesswoman. In 2013 she invented the magnetic eyelash. She patented and built a company around the invention which grew in popularity to become the #1 most Googled beauty question in 2018. She sold across 152 Sephora stores in the US/Canada and also live on QVC and HSN. Stoka has been recognized in Vogue, Allure, O the Oprah Magazine, the New York Times, and countless others. She sold the majority of the company and currently holds minority, founder, and board positions. During the COVID-19 pandemic she knew she wanted to start her second company, this time with a cofounder to both solve her aging skin problems, and to inspire others.

Doris Richards is a mom, wife, inventor, and businesswoman. A former three-time US champion and five-time All American Division I college athlete, she spent many years competing in the sun. As a true product junkie, she consistently scours websites and samples products to combat any signs of aging skin. Her first invention, Sexy Sweaties, was an ingenious way to remove undergarments after a workout. She knew for her second company her expertise in beauty, wellness, and combating aging while inspiring others was paramount.

Connect:
Instagram: @theskinbitches
TikTok: @theskinbitches
Website: https://theskinbitches.com

On the episode, we talk about the super cute bitch visor, check it out here: https://theskinbitches.com/product/bitch-visor/

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